Founded in 2016, Trends is the result of the experience and relationships built over 30 years by Rosangela Teles Silva, a key account manager and product developer in the ceramic industry in Brazil, Europe (Italy and Spain), and the United States (where she developed her expertise for over 5 years), along with Mauricio Laus dos Anjos Filho, who began his career developing products and later became skilled in market development for prestigious Brazilian companies in Asia and Latin America.

Mauricio's sensitivity and ease in building commercial relationships with manufacturers and retailers allowed him to generate increasing sales volumes for traditional manufacturers in highly competitive markets such as Latin America, Asia, and the Middle East. With solid business references in these markets, the reason for this success lies in the responsible way negotiations are carried out: from product development to marketing and logistics.

Trends, based in Tijucas (SC), an internationally recognized ceramic hub, was born global, multilingual, and adapted to the peculiarities of culture, customs, and ways of thinking with regard to the different demands of opinion makers, end consumers, retailers, architects, and manufacturers. This experience is the result of many years of healthy coexistence with these "stakeholders," where the presence and active interaction with the players who set the trends in contemporary ceramic industry at major international events in Brazil, Spain, Italy, and the United States.

Generating business, opening new markets, consolidating presence, and increasing sales volume is only possible for those who have credibility to perceive the cultural and multifaceted reality of such different cultures. Sensitivity is essential to clearly understand what the market is willing to consume and influence manufacturers to meet this need. Our background allows us to easily fulfill this mission with agility, speed.

We do it with seriousness, competence, pragmatism, and simplicity. Developing loyalty and friendship with manufacturers, retailers, architects, and influencers is part of our DNA.

Our goal is to guide producers and buyers with a new way of seeing the market and each product, not as a simple business, but as a new way of capturing the expectations of each customer.